Get Heard.
Having defined the right message, the challenge
becomes getting heard. Finding the right
mix of customized tools - direct marketing,
net communications, brochures, advertising,
promotion, PR, personal selling and communications
-- gives voice to your message.
Use
the Latest Tools. Mass media was the only marketing powertool in the past.
Today, a wide variety of new choices can
drive growth and
be customized to turn mass audiences into
individual opportunities:
- New
Media (inter/intranets, CDs/DVDs, cellular,
POS)
- Promotions
(special events,
webcasts, sponsorships)
- Marketing
(seminars, digital events,
1-to-1 marketing)
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