Picard & Company Service Specifics:
Building an Architecture of Customer
Success
Relationships are your most powerful
asset – Your business is
alive and organic. Its lifeblood is the
relationships with customers and prospects.
Across sales cycles and customer lifetimes,
all the marketing touch points must come
together to sustain and nurture these relationships.
From marketing to sales, from service to
communications – it all ties together
to form a connection of trust and brand
promise around each individual customer.
Opening up the business arteries
– Like the circulatory system of the
human body, Relationship Architecture©
can open the pathways throughout your relationships
and company. When the ‘arteries’
are clear, you increase the flow and value
of each business relationship.
Marketing must be productive
– Every marketing tool can be adapted
to expand this flow of transactions and
trust. When you cure small problems along
the way, you often can get big paybacks
in dollars that were left on the table but
unrealized because they got “stuck
in the works”.
The relationship is the center
of the universe – Relationship
Architecture© turns the
old “me” model of business into
a customer-centered tool to improve marketing/sales
productivity. With today’s technology,
it is even more critical to differentiate
between fact and insight … between
pitches and dialogue … and between
product and partnership.
Relationship Architecture offers:
- Velocity index
–
A relationship-focused, marketing analysis
that determines what’s working,
what can work better and where to find
nexus points in your marketing that can
deliver real leverage.
- Communications
programs – Establish ongoing
connections that build and expand customer
usage, purchasing and referrals.
- New business
relationship and sales management
– Create programs designed to increase
awareness, expand purchasing value and
reduce sales cycle time.
- New products
and services
– Find new answers that deliver
added value and more profitability in
your product and service offerings, including
re-packaging, distribution, servicing,
re-pricing and developing new products
entirely.
- Marketing program
refinement and overhaul
– Taking what’s working, correcting
the marketing tools that need help and
make the whole thing work as a single
customer or prospect defined process.
- New medium marketing
– Using relationship architecture©
to connect along new media and tools:
web, digital, events, new offices, sales
calls and partnership selling.
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