Picard & Company Service Specifics:
New Product Introductions:
Using a total approach that blends internal
resources with the best services for each
client company, we create and implement
marketing services to design, communicate,
price, promote and support sales of new
products. Our key objectives with new product
introductions are to maximize the likelihood
of product success, avoid cannibalizing
existing sales, extend customer loyalty,
and develop awareness that translates into
market penetration and leverage.
Specific tools may include:
- Branding
- Internal Awareness Campaigns
- Incentives
- Customer Education
- Promotions and Advertising
- Sales and Marketing Tools
- Events
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